In a depressed Florida market, Arnoldo Offermann has taken 4SchoolsOnly from being the company leader with $500-1500 school dances (6 years ago) to $2500 – 12,000+ dances today.
 
With almost a 100% closing ratio, 4SchoolsOnly holds 20% of Central Florida high schools and a homecoming/prom gross of over $150,000. Arnoldo has found a strategic formula for a winning marketing, sales, and follow up combo.
 
A few facts:
 
Creator of the Master School Dances video series.
 Past author for Disc Jockey News articles on various DJ subjects
 Guest author on ADJA’s publication: Current Audition
 Guest author on CDJA bi-annual publication
 Current author on Mobile Beat
 Current author on Mobile Beat’s DJ University
 Featured speaker in local wedding association meetings
 Featured speaker at various ADJA meetings
 Featured speaker on WeDJ Cruise 2008 and 2011
 Featured instructor on American DJ’s DJ University 2
 Featured speaker on MBLV Tour 2011
 Speaker at MBLV16
 Featured on American DJ’s VideoWave e-mag
 Profile on Mobile Beat Magazine’s ProDJ Files.
 Published photographer for school event photography
 

And random fact: He wants a pet penguin.

Arnoldo’s descrption of what he will teach you at this meeting:

 
My biggest passion in this business is school dances. Don’t get me wrong, weddings are amazing and I love their unique challenges; but my performances at schools are unlike any other. Each aspect of a school dance is both stressful, enjoyable, mind-numbing, and adrenaline-puming at the same time, and I’m not just talking about the performance. This is a year-round business that includes marketing, sales, dance marketing, performance, and follow up.
 
In our market, we see schools pay from $500 to $11,000 for a school production (DJ/lighting/video screens). I am proud to say that as division president of A Premier Entertainment – 4SchoolsOnly, we book an average range of the $2500 to $11,000 per school after year after year. Not to mention that I’ve developed direct targeting techniques that allow us to reach new ventures that come in straight from these school dances.
 
This seminar will cover marketing and selling school dances. You’ll learn what to do, say, wear and even a “bipolar” sales technique to reach students and teachers simultaneously. On top of that, you will learn how to reach schools in an effective manner, and use all that hard work to expand your youth birthday dance market, which eventually leads to weddings.